's-Hertogenbosch, commonly known as Den Bosch, is the provincial capital of Noord-Brabant and one of the oldest cities in the Netherlands. The city centre — which this demo location represents — is characterised by medieval architecture, the Gothic Sint-Janskathedraal, and a lively hospitality and retail scene.

HomeGrounds shows how the Den Bosch city centre scores on safety, property values, income and demographics. The benchmark compares the neighbourhood against the municipal average of 's-Hertogenbosch and the national average.

• High property values relative to the Noord-Brabant average
• Good accessibility by train and bus; close to major transport arteries
• Relatively high share of young adults (aged 20–40) in the population mix